B&W Has A New Logo!

B&W Has A New Logo!

  • Recently, B&W unveiled updated and refreshed corporate branding that recognizes our company’s history and also creates a new, modern look that positions us for the future.


    Logo Plain


    Key to this branding update is a new company logo. While keeping with the blue color that’s been used since the beginning, the new logo uses bold, sans-serif letters that communicate strength and features a star in place of an ampersand, giving a nod to the fact that our products are entirely designed and produced in America.


    Logo Trailer Hitches


    “The open logo, which is more modern and flexible, reflects our values in every facet of our business,” said Beth Barlow, Marketing Manager. “We pride ourselves in being industry leaders and innovators. Our new logo and branding will reflect that.”


    Logo Farm & Ranch


    While the company has been doing business as B&W Trailer Hitches, the new logo provides the flexibility of being used without the tagline. As Beth puts it, “Our customers know and refer to us as just ‘B&W,’ and we’re going to embrace that with this new logo.”


    Keeping up in a fast paced and every changing world, while maintaining our company personality of always being a ‘good neighbor’, is a constant challenge. Our new logo is a prime example of that continued effort.